FIFA Invites Canadian Youth With Inspiring Stories to Become Match Ball Carriers at 2026 World Cup Games
Canadian children with powerful personal stories are being given a once-in-a-lifetime opportunity to step onto the global stage as part of the FIFA World Cup 2026 experience. In partnership with global football authority FIFA, Kia Canada has launched a nationwide search for young soccer fans whose inspiring journeys and community impact could see them selected as official match ball carriers during World Cup games in Toronto and Vancouver.
With Canada set to co-host the world’s largest sporting event for the first time, this initiative is designed to celebrate not only the excitement of elite football but also the resilience, passion, and positive influence of Canadian youth who embody the true spirit of the game.
A Unique Chance to Walk Onto the World Cup Pitch
The Match Ball Carrier Program offers six Canadian children the extraordinary honour of carrying the official match ball onto the field moments before kickoff at FIFA World Cup matches in the two Canadian host cities. The selected participants will appear at either BMO Field in Toronto or BC Place in Vancouver, placing them at the heart of one of the most-watched sporting events in the world.
This initiative marks a historic milestone, as Toronto and Vancouver prepare to host FIFA World Cup matches for the first time in history. For the young winners, the chance to stand on the field alongside international football stars represents both recognition of their personal stories and an unforgettable memory that will last a lifetime.
Kia and FIFA Inspire the Next Generation
Kia Canada, in collaboration with FIFA, is seeking children who go beyond athletic ability and instead focus on character, courage, perseverance, community involvement, and genuine passion for soccer. The program emphasizes storytelling, encouraging families to highlight how their child’s journey uplifts others and reflects the values of teamwork, dedication, and inspiration.
The contest, titled the “Inspiring Stories” campaign, is aimed at shining a spotlight on young individuals who have overcome challenges, supported their communities, or demonstrated remarkable commitment to the sport.
How to Enter the Inspiring Stories Contest
Parents or legal guardians are invited to nominate their children by submitting a two-minute video that tells the child’s story. Eligible participants must have been born between June 2011 and July 2016. Submissions are open until November 30, and all videos must be made publicly accessible through platforms such as YouTube or Vimeo. Private or restricted links will not be considered valid entries.
The video must feature the child sharing their journey in their own words, offering insight into what makes their story inspirational. Whether highlighting their love for soccer, dedication to helping others, or overcoming personal obstacles, authenticity and emotional impact are a key focus of the evaluation process.
What the Winners Will Receive
Six selected winners will receive an all-expenses-covered trip to attend a FIFA World Cup match in either Toronto or Vancouver. The prize package includes:
- Round-trip travel for the child and one parent or legal guardian
- Two nights of double-occupancy accommodation in the host city
- Two tickets to the match where the child will serve as a ball carrier
- Prepaid gift cards to assist with meals, local transport, and memorabilia
This unforgettable experience is designed to provide families with seamless travel arrangements while allowing the selected child to fully immerse themselves in the excitement of the world’s most prestigious football tournament.
Consent and Global Exposure
Families of chosen participants must also be comfortable with their child’s name, story, photo, and video being shared across global digital platforms. As part of a FIFA-supported campaign, the stories will be showcased to audiences worldwide, celebrating young Canadians and their inspiring contributions.
This step ensures transparency while also giving these young individuals the recognition they deserve on an international stage.
How Winners Will Be Selected
The selection process is structured to balance fairness with meaningful evaluation. From all eligible entries, 2,000 submissions will be randomly chosen and advanced for detailed review.
Judges will evaluate the shortlisted entries based on several criteria, including:
H3: Story Impact and Originality
How unique, personal, and powerful the story is, and how well it demonstrates resilience or positive influence.
H3: Inspiration and Boldness
The degree to which the story motivates others and reflects courage or leadership.
H3: Passion for Soccer
A clear demonstration of the child’s love for the sport and connection to football culture.
Only stories where the child personally shares their perspective will be considered.
Potential winners will be notified in early 2026, with parents or guardians contacted via email to schedule an online consultation with Kia Canada representatives to discuss next steps and confirm eligibility.
Toronto’s Role in the 2026 World Cup
Toronto will host six World Cup matches at BMO Field, positioning the city as a major hub for international football fans. The opening Toronto match is scheduled for June 12, 2026, and will feature Canada’s national team.
While specific opponents and group placements are yet to be announced, excitement is already growing as the city prepares for the global spotlight. The final Toronto match, set for July 2, 2026, will be a Round of 32 knockout game, adding an extra layer of intensity to the tournament atmosphere.
These matches are expected to attract visitors from around the world, boosting tourism and celebrating Canada’s role on the global sports map.
Vancouver to Host Seven High-Profile Matches
Vancouver is scheduled to host seven FIFA World Cup games at BC Place, making it the city with the most matches in Canada. The first game will take place on June 13, 2026, followed by Canada’s second group-stage match on June 18 and another home appearance on June 24.
BC Place will transform into a global football epicentre, with fans filling the iconic stadium to witness top-tier international competition. The inclusion of local youth in such prestigious events adds a meaningful human element to the spectacle.
Support for Out-of-City Winners
For selected children residing outside Toronto or Vancouver, Kia Canada has confirmed that accommodations, travel arrangements, and spending allowances will be provided. This ensures equal opportunity for young participants across the country, regardless of their geographic location.
The program reinforces Kia’s commitment to inclusivity and accessibility, allowing children from all communities to participate without financial burden.
Creating Memories Beyond the Game
Beyond the excitement of the match day, the Match Ball Carrier Program aims to inspire a new generation of soccer enthusiasts and community leaders. It emphasizes that football is more than just a sport; it is a platform for connection, empowerment, and storytelling.
By celebrating the voices of young Canadians, the initiative fosters pride, hope, and motivation among children who dare to dream big.
Encouraging Families to Participate
Parents and guardians are encouraged to submit nominations early to ensure eligibility and maximize their child’s chance to be seen. With the submission deadline approaching, families across the country are being reminded to craft thoughtful, heartfelt stories that truly reflect the child’s impact and passion.
This national search not only recognizes standout individuals but also strengthens the relationship between the community and the world’s most beloved sport.
A Historic Moment for Canadian Soccer
As Canada readies itself to host the FIFA World Cup for the first time, opportunities like the Match Ball Carrier Program symbolize the inclusive and celebratory spirit of the tournament. It bridges the gap between professional sports and everyday heroes, giving Canadian youth their moment in the global spotlight.
With anticipation building toward 2026, this initiative stands as a powerful reminder that behind every great match is a story — and for six fortunate Canadian children, that story will begin on the pitch under the bright lights of the FIFA World Cup.
